Many businesses that rely on their websites often disregard the importance of the many techniques to increase search engine ranking. The sites that end up on top of the list of searches when you Google a particular topic may not necessarily be the best sites out there, but they have managed to persuade Google that they are the best around right now. And in general, they've done that by superior search engine optimization.
The problem with putting yourself on top of the search list is that there are millions of other sites that are competing against you to be on that top list so getting there can be a challenge and so can staying there.
Research Keywords
Luckily, there are things you can do to improve your search engine ranking. The most important of all is to research the keywords. You must decide what the most frequently searched keywords are and focus a page on your site on each of them - or as many as is practical. For example, if your website is selling an anti acne cream, research on what words or phrases people often use when they are looking for acne products. Top keywords could be acne treatment, and acne cure. Don't try to combines all these words onto one page on your site - devote an individual page to each. That way the search engines will be able to match the searches to your content easily.
Select Low Competition
You would also do well to select the keywords that have a low number of competitors. This way, there is more chance that your website will be one of those that will populate the list of top searches. This is useful when you are promoting a product that is unique and cannot be found anywhere else but in your site.
Keyword Density
DIY SEO is not simple. You also have to take note of your keyword density. This refers to the number of times your keywords appear in the text, over the total number of words in your article or content. The standard keyword density for many sites who wish to increase search engine ranking is 1-2%. For example, if an article has 500 words and your keyword density is 2%, then you will have to repeat the keywords 10 times throughout the article. A free tool at http://keywordhacker.com/ can help you determine the keyword priority and density of your web pages and articles.
Exceeding Density
You also have to be wary when you overuse your keywords. Search engine giants like Google and other article websites are prone to blacklist websites that abuse the keyword density. Search engines will naturally want the best quality and authoritative content from the searches they make, and not just pages full of keywords, that are there to mislead the search engines and confuse human readers. Although we have said that 1-2% keyword density is the optimal level, some niches demand even lower figures - check the top ten listings of your keyword before you proceed.
Title Tag
The title tag is also a very important factor if you want to increase search engine ranking of your site. It is the place that you first tell the search engines what your page is about. Ideally, your title should contain your main keyword. The worst thing that could happen is that your site will have an untitled page! This is a big mistake that is often overlooked.
Links
Links are also very useful if you want to seriously increase search engine ranking. Big search engines prioritize sites that have links to high quality content from the relevant, related sites. You can see what sites are usually linked to your site using free tools available online.
You can make use of backlinks to increase search engine ranking. They are incoming links from a website or page. The number of your backlinks is very important since this is one of the determinants of your ranking in the SEO.
SEO Outsourcing
One very popular option that businesses choose to increase search engine ranking is SEO outsourcing where you pay third-party companies to optimize your sites for you. There are many companies that provide this type of service. Their job is to help your business increase search engine ranking by doing research and improving the keyword optimization of your website while you get on with running your business.
Commonly, these SEO Outsourcing companies are also web content providers. They will write the content of your website for you, bearing in mind the need to stay on top of the search engine competition. They do this by applying all the techniques mentioned above.
If you want to increase search engine ranking, you can ask the help of an SEO company. Orders are based on article requests from the company, which you use to boost your ranking in SEO. The articles will have varying keyword densities and styles, depending on your instructions.
SEO companies are normally composed of good writers, who are adept at research and article composition. They create articles by researching on the Internet for sources. You can also request article rewrites. You would do better when you hire the professional service of SEO Companies. Rates are based on article requests, which are rated by the number of words.
Outsourcing SEO is a very good idea, but to gain the most benefit your really should learn as much about search engine optimization yourself first, and preferably put in the work to become effective at it. That way you will be able to brief an outsource company better and be able to monitor and understand the results they get for you.
If you want to seriously increase search engine ranking, follow the tips stated above, or outsource the job to SEO companies. You can't really help but gain more profit, customers, and popularity when you're on top of the search engine results.
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