Without a doubt, SEO (short for Search Engine Optimization) is a fundamental part of online marketing today. In fact, more and more businesses are discovering the vital benefits of better search engine placement.
This is not surprising, though, because more and more people are heavily relying on the Internet in all aspects of their lives. As a matter of fact, the Internet has already toppled the yellow pages when it comes to providing consumers and entrepreneurs everything they need to know about products and the market.
All the time that search engines are the first port of call for people seeking information online, SEO - the art of getting the search engines to prefer to rank your site above your competitors' will be an integral part of website building.
Setting Up a Website
However, setting up your own website is very much required before you fully understand how search engine optimization works. If you already have a site up and running your foot is in the door. For those who still don't have their own website, it is highly suggested that you start setting up at once because learning SEO is as much about doing as it is about reading the theory.
Going back to the heart of the matter, SEO works by optimizing your website so that the search engines consider it to be an authority on its subject - and so will rank it higher when someone searches for a keyword relevant to your page. The first thing that you have to understand or be aware of is how keyword placement works in improving your online ranking. But before discussing that, you have to know why ranking plays a huge role in improving your branding online. High Search Engine ranking almost always means that more people will visit your website. The more people visit your web pages, the better your chances in making money online.
It is people who make you money, and those people need to find your site listed in the search engines. That's where SEO comes in.
Keyword Placement
Keywords are the building blocks of SEO. If you want to learn search engine optimization, you need to understand how proper keyword placement works. Keyword placement does not mean that you have to stuff the content of your site with keywords. If you wish to learn search engine optimization properly, you must avoid keyword stuffing. The Google spiders are smart enough to identify spamming with quality content.
Instead, make sure that your site is written so that the most important keywords are used most often - up to 1% or 2% of the total word count of the page is more than enough. Remember that search engines can't read - they can only look at the frequency distribution of words, so it is up to you to ensure that you haven't mistakenly over weighted a word or phrase that is irrelevant to your core topic. Using a text analysis tool such as the free one at http://keywordhacker.com/ can really pay dividends.
Quality Content Rules!
Quality content, on the other hand is very important in SEO. If your aim is to learn search engine optimization properly, you have to keep in mind that content is always king.
Since recent Google updates, quality, authoritative content has become even more important as Google are now actively seeking to =weed out as much of the dross as they can find.
To attract more visitors to your site, you need to produce not only fresh but also high quality content on a given topic. Also, you have to be more specific on your topic. The more specific your topic is, the better you can target a niche market. As far as possible, make sure that every individual page on your site is focused on a single keyword or phrase to remove any chance of confusion.
Establishing a niche market is also an imperative for people who want to learn search engine optimization. As a great Chinese thinker and revolutionary once said, "do not aim in many directions". You need to focus if you want to learn search engine optimization right as well as improve your ranking online.
Learning the Tools of the Trade
Next, you have to learn how to use your search engine optimization tools properly.
Search engine optimization or SEO tools are necessary to help you improve and measure your ranking on the Internet.
There are many types of SEO tools. One of the most common search engine optimization tools is the SEO tracker. An SEO tracker is a very powerful search engine optimization management tool designed to help you measure your rankings online. This tool helps you in pinpointing the areas where you need to improve to gain more online traffic.
Basic Techniques in SEO
As with many thing connected to marketing online, the big picture can be incredibly confusing. You will be given all kinds of advice, much of it conflicting, and while you have relatively little experience it is hard to sort out the genuine advice from the misdirection.
In time, common sense will prevail, and you will find which techniques work best for you. Internet marketing in general, and SEO in particular are complicated, but not complex. In that I mean that there is a lot to learn, but none of it in particularly hard when taken individually.
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